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I first learned how to build partnerships during the distribution of Age of Champions, my documentary about the Senior Olympics.
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Today it’s critical to build direct connections with audiences and organizations who align with your film.Įnter partnership strategy. In years past, a single distribution deal might have been enough to make your film successful. The dynamics of distributing documentaries have changed dramatically. Partnerships are powerful tools that can enable you to maximize your film’s reach and revenue. Even if you don’t have time to watch their extremely successful films, there is a great deal you can learn from this free-to-all special event. I’ve learned a lot from consulting with the Food Matters team (which includes Grace Mora, VP of Content) during the past 10 years. How to convert free viewers into buyers of your film, related products, and courses.How to use free gifts to increase opt-ins for your mailing list.How to most effectively attract event sign-ups.How to customize and time pre-event promotion.How to position and market a free event to attract new viewers as well as your subscribers.There are valuable lessons to learn from the upcoming event: This has enabled them to build a very large and loyal personal audience around the world.
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They have tested many new approaches, learned which worked, and then refined them. Instead of following a traditional path, they have blazed their own trail through the New World of Distribution. It explores how people can transcend limiting beliefs and improve their physical, emotional, and mental health.īeginning with Food Matters, James and Laurentine have maintained an entrepreneurial attitude to the distribution and marketing of their films.
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Transcendence - James and Laurentine made this 10-part series after releasing Food Matters and Hungry for Change.Here is my previous Bulletin on Food Matters. Free dynamic video content was available on their website to everyone who registered.Free, in-person public screenings increased their DVD sales.They discovered the power of free during its release: Food Matters - James and Laurentine’s first film sold hundreds of thousands of DVDs online.Here is my previous Bulletin on Hungry for Change. People who viewed the film gratis purchased over $1.02 million worth of DVDs and recipe books.
#XOJO PROGRAMMING LANGUAGE MANUAL FOR FREE#
When it premiered online worldwide for free for ten days, there were 453,841 views across the globe.